Privacy Policy

Last updated: February 2026

This policy applies to all apps published by helptothetop (operated by Farrier Holding Limited): BabySteps, SpeedRead, Songbird, and BillMD.

1. Who We Are

helptothetop is a mobile app studio operated by Farrier Holding Limited. We build apps designed to help people in everyday life. When this policy says "we", "us", or "our", it refers to Farrier Holding Limited.

For any privacy questions, contact us at support@helptothe.top.

2. What Data We Collect

We follow a principle of minimal data collection. The specific data collected depends on the app:

Account Information (all apps)

  • Email address (when you create an account)
  • Display name (if you choose to provide one)
  • Authentication tokens for sign-in

BabySteps

  • Baby profiles (name, date of birth) that you create
  • Milestone tracking data and diary entries
  • Photos you upload for diary entries
  • Subscription and plan information

SpeedRead

  • Reading content you import (stored locally on your device)
  • Reading statistics (words per minute, sessions, streaks)
  • Subscription and plan information

Songbird

  • Child profiles (name, age, interests) used to generate personalised songs
  • Song preferences and playlist data
  • Subscription and plan information

BillMD

  • Medical bill images or data you submit for analysis (processed in memory, not stored permanently)
  • Analysis results and dispute letter drafts
  • Subscription and plan information

Anonymous Analytics (all apps)

  • Generic usage events (e.g. "screen viewed", "feature used")
  • App crash reports and performance data
  • Device type and operating system version

Analytics data is anonymised and aggregated. We do not track individual browsing activity or build advertising profiles.

3. How We Use Your Data

  • Provide the service: Deliver app features you use (tracking, reading, songs, bill analysis)
  • Improve our apps: Anonymous analytics help us understand which features are used and fix bugs
  • Customer support: Respond to your questions and resolve issues
  • Billing: Process subscriptions through Apple App Store or Google Play

We do not sell your data. We do not use your data for advertising. We do not share your data with data brokers.

4. Third-Party Services

Our apps use the following third-party services to function:

  • Apple / Google: App distribution, in-app purchases, and push notifications
  • Supabase / Firebase: Secure cloud database and authentication
  • Mixpanel: Anonymous analytics (BabySteps)
  • Google AI (Gemini): AI-powered features in Songbird and BillMD

Each service has its own privacy policy. We only share the minimum data required for each service to function.

5. Data Storage and Security

  • Data is encrypted in transit (TLS) and at rest
  • Authentication uses industry-standard protocols (OAuth 2.0)
  • Access to production systems is restricted to authorised personnel
  • We regularly review our security practices

6. Data Retention

We retain your data for as long as your account is active. If you delete your account, we will remove your personal data within 30 days. Anonymised analytics data may be retained indefinitely as it cannot be linked back to you.

7. Children's Privacy

Some of our apps (BabySteps, Songbird) involve data about children. This data is always entered and managed by a parent or guardian — we do not knowingly collect data directly from children. All child-related data is stored securely and is only accessible to the parent account that created it.

8. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your account and associated data
  • Export your data in a portable format
  • Withdraw consent for optional data processing

To exercise any of these rights, contact us at support@helptothe.top.

9. Cookies and Tracking

Our website uses no cookies or third-party trackers. Our mobile apps use anonymous analytics as described above. On iOS, we respect App Tracking Transparency — if you decline tracking, no analytics identifiers are collected.

10. Changes to This Policy

We may update this policy from time to time. When we do, we will update the "Last updated" date at the top. For significant changes, we will notify you through the app or by email.

11. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

Company: Farrier Holding Limited